Modern, Modular Womenswear
h h e r is a modern ready-to-wear fashion brand with a focus on design, comfort and quality. Clean lines, soft shapes and subtle details. Expect everyday wardrobe essentials and reinvented classics with a hint of quirk or in a pop of colour.
Get to know h h e r.
The h h e r woman is confident and boldly unconventional. She enjoys the arts and contemporary culture as much as she would a day at the beach or an afternoon in with a favourite read. Drawing inspirations from her everyday life, the collections are defined by a minimalistic, eclectic, feminine yet androgynous style with an emphasis on tailoring, material and construction.
Designed to be timeless and made to last beyond seasons, to be loved a long time. h h e r ‘s design philosophy is deeply rooted in creating effortless everyday wear that can be easily mixed and matched with pieces from the wearer’s own wardrobe. Every piece is thoughtfully designed for the busy modern-day woman who needs versatile and high-mileage pieces. Fabric choice is an important element in the h h e r design process. The brand uses mostly European, Japanese or Korean fabrics which have good drape, are non-sheer and feel comfortable to the skin.
Founded in 2019.